There are over 500,000 Hispanics in the Tampa Bay area and our company has devoted itself to understanding them and becoming a resource they can depend on. We provide this knowledge and services to our customers who want to grow their business with the help of this market.
La Guia is a glossy monthly magazine featuring the latest in lifestyle and entertainment. A trusted source for local information and services. Our publication has been a part of the Tampa Bay Hispanic community since 2000 and has helped hundreds of businesses reach new customers.
Our twice a month free newspaper is a staple of our area’s Hispanic community, providing them with valuable news and information as well as entertainment and the best in local services.
Our company started in 1999 with the vision of Colombian-American media entrepreneur Luis Eduardo Baron who understood the importance of the Hispanic community in the area and the future they would have for our country. His mission was to create a Spanish language publication that could provide much needed content for the readers in the community but also serve as a way for businesses to access Hispanic consumers. La Guia magazine was born and only a few years later, we followed that with the publication of our broadsheet newspaper, 7Dias. From the beginning the guiding principle of Luis Eduardo’s vision was focusing on quality and developing a strong connection with the community. We succeeded because we were delivering results to our clients while providing valuable information to our loyal readers. Today our publications are widely recognized and depended on by thousands of readers. We continue to be involved in community development, promoting the growth of our economy and the diversity of our region.
“My dream was to give our community not only a voice but a tool that could bring us together and strengthen our influence in this area” – Luis Eduardo Baron
The Insight of the 2010 Census
When we started our company, we believed in the growth potential of the Hispanic community in the area but we never expected the numbers the 2010 census would give us, and the glimpse it contained into what the future holds. We discovered there are more than 500,000 Hispanics in the Tampa Bay area . The Hispanic demographic is the fastest growing in the nation, a young, increasingly better educated and financially strong audience. Hispanic buying power is shaping our economy and driving growth when we most need it. Business owners everywhere are discovering the value of reaching Hispanic audiences, and the rewards to be gained from reaching are game changers.
One goal companies of every shape and size have in common is the drive to find new customers. New customers mean growth and profits. In the last 15 years, the demographic make up of our country has pointed at a source of valuable new customers, and this opportunity isn’t abroad, and doesn’t even require major institutional change. The future for growth in America is connecting with the $1.5 Trillion in buying power held by Hispanic consumers.
We want to share with you some of the research findings that are shaping media buying decisions at the country’s biggest companies. For us, the most important detail to keep in mind is the misconceptions about the Hispanic market are keeping a lot of businesses from reaching their potential. Education about this powerful new demographic is crucial to understanding the opportunity but reaching these consumers does not need to be a complicated process.
Nielsen – State of the Hispanic Consumer: The Hispanic Market Imperative
The following studies provide some of the most important insight into this market available. We recommend marketers study and explore the opportunities. Our mission is to make reaching this market an easy process and that is why we spend our resources to make sure our products deliver results by being inline with the newest information about our readers.